Rochelle Alikay Graham-Campbell is the true definition of every woman. She is a thriving business entrepreneur, natural hair, beauty and lifestyle YouTube Vlogger, philanthropist, wife and mother. Rochelle established her humble beginning on YouTube in 2008 under the name BlackOnyx77 and was one of the first natural hair YouTube Pioneers showcasing style and hair care videos right from her bathroom. She wanted to empower women on their natural hair care journey while she was learning about her own hair. Within her first year, her following grew tremendously with a high response to her charismatic personality, from sharing her “Big Chop” to her unique hair styles. It was also during this time that Rochelle worked multiple jobs to put herself through college as well as launching her own jewelry line, Nyamani Chic™. After going natural, she saw the need for beauty industry for hair products made with “real” natural ingredients. Rochelle was then inspired to start her own hair care line, Alikay Naturals™. She used her knowledge of the benefits of natural ingredients, that she learned from her YaYa as a young girl in the Caribbean. She began to formulate products to address her hair and beauty needs.
With the support of her husband and soon to be business partner, Demond Campbell, Rochelle converted her kitchen into her first laboratory. Armed with determination and $100 initial investment from her savings, at the tender age of 22 she officially launched Alikay Naturals™-a luxury natural hair, skin and body care line in late 2008. Rochelle went on to obtain her Bachelor’s Degree in Business Marketing at the University of South Florida in 2011. In that same year, Rochelle created and coined the LOC Method™, an innovative hair term to promote healthy hair care. Over the years, Alikay Naturals™ has flourished to become one of the fastest growing, Multi-Million Dollar natural beauty brands. The Alikay Naturals™ line is currently available at Target Stores, Sally Beauty Supply, Bed Bath and Beyond-Harmon and CVS.com nationwide. In addition, it can also be found at over 150 independent retail locations worldwide, including France, Netherlands, United Kingdom, Jamaica and Bermuda just to name a few. The line is also available on the Alikay Naturals™ website www.alikaynaturals.com.
Rochelle devotes time to give back through hosting various charitable community events, building businesses and speaking all over the world about natural hair, beauty and entrepreneurship. In 2014, Rochelle opened Be Fabulous Salon, the premier natural and curly hair salon and spa in Southwest Florida. She co-founded the R.I.S.E Women Empowerment Tour™ in 2015 which was created to promote, highlight and empower successful business women. Rochelle has received numerous awards including “40 under 40” from Gulf Shore Business Magazine in 2015. In January 2016, she unveiled The Alikay Cares Foundation™ which is currently an initiative to provide resources to underserved communities. In 2016, Rochelle will be relaunching her BlackOnyx™ brand as well as her business education enterprise, Mogul University™. She has been featured in leading media outlets such as New York Times, Essence Magazine, Black Enterprise, Inside Edition and more. Rochelle continues to produce content for her YouTube Channel which has grown to over 100K subscribers and over 15 million views. Her following continues to grow across all of her social media platforms including Periscope and Instagram. Rochelle hopes to inspire others including her son, Landon, through her life and entrepreneurship journey, to live a life pursuing their dreams.